The brand name I like and would like to analyze is COCA COLA.
1. I think there is a close conection between the product and name. The product is basicaly brown, like coffe, caffeine - the general ingredient.
2. The name was not translated into Romania because is an international pure brand name.
3. Coca Cola is a well-known name and very pleasant for the costumers.  For them, this untranslated name brings an extra of extravagance and value.
4. The product I would like to introduce on the market is a natural juice Freshness. This is the best name because it  gives to the constumers fresh energy and revival.